When you begin pitching your brand to the media choosing the right story angle is the difference between landing your dream feature or never getting a reply. Your story angle is your hook, it’s what captivates the editor and makes them want to hear more.
Here are a few top tips to help you uncover your unique story angles so that you can land that epic PR opportunity to connect your brand with a fresh audience and amplify your message.
CURATE YOUR WISH LIST
Your approach to pitching your brand to media should be thoughtful and tailored. To help you achieve this begin by delving into the types of media that your dream customer engages with regularly. Do they love reading the local newspaper or do they enjoy listening to a podcast on their morning walk?
Think about the various types of media that your customer engages with and then begin to create a wish list of the various platforms that you could share your story with. Let’s aim for about 4 to get started!
DO YOUR RESEARCH
Once you’ve pulled together your wish list, take your time to properly read through each publication to better understand the section where your story would fit into. Then have a read through the types of stories they cover and how the headlines are structured. For example, you might see that your story would fit into the fitness section of an online wellness blog and notice that the stories they are covering at the moment are focused around quick tips for at home workouts and ways to enhance your outdoor training.
THINK ABOUT THE READER
Now that you’ve narrowed down your search and found the top places you would like to be featured it’s time to shift our focus to the reader. The secret here is to make it about them instead of you. Editors are crafting captivating stories for their readers and when pulling together your story angles you want to make sure that they connect directly with the needs, desires and interests of the reader. Take some time to brainstorm how you could enhance the reader's life with your knowledge and how you could communicate in a way that would grab their attention.
LOOK AT THE BROADER PICTURE
Instead of just telling the editor about your product or offering really take it a step further and think about the big picture. What is currently happening within your industry that your offering is providing a solution for? Is there a seasonal focus that you can tailor your story to? Do you have a juicy and insightful take on a current trending topic?
WEAVE IN YOUR MESSAGE
Before you pitch to media you need to know what your key goals are. Do you want to reach a broader audience to promote your membership on becoming an Instagram guru? Or do you want to position yourself as a thought leader within the wedding industry? Really take the time to tap into your key messages and weave this into your pitch in a way that aligns with the platform you’re pitching to.