Want to know the simple steps behind creating a welcome sequence that will nurture your audience and make them excited to be part of your brand? You’re in the right place! I’m sharing everything you need to know to enhance your welcome sequence without the stress.
LET’S COVER THE BASICS
If you’re wondering what a welcome sequence is then let me simplify it for you. Your welcome sequence is a series of automated emails that are delivered to your new subscribers over time when they sign up for your freebie or lead magnet through your website.
Typically this includes about 3 - 5 emails that are sent to your new subscribers when they are most excited to hear from you and it allows you to create a seamless experience for them to get a taste of who you are and the amazing value that you have to offer.
The best part is that it’s all automated! So once you set up your welcome sequence it will send your emails automatically for you through your choosen email marketing platform whenever someone signs up - so even when you’re on holidays your marketing is still going to be working for you!
BREAK THROUGH THIS ROADBLOCK
Something I see a lot of my marketing coaching clients struggle with is that they’ve created an amazing lead magnet - whether that’s a beautifully designed ebook or free training packed with value and then when it comes to their welcome sequence they really struggle to know exactly what they should include.
This is such an important step because if you’ve gone to all the effort of creating an awesome freebie that’s going to attract new people into your business then we want to make sure that we’re looking after them and keeping them engaged once they have arrived!
STEP ONE | HOW TO CREATE YOUR WELCOME SEQUENCE
According to Hive.co ‘Welcome emails have an open rate of over 90%’ which means that this is your chance to really form a great first impression and build a relationship with your new audience.
A few things you’re going to need to get started are:
- Your freebie which people are going to sign up to your newsletter list to receive. This could be an eBook, discount code, or even a gift with purchase.
- Next you will need your sign up page. Which will be a pop up on your website or a landing page that you’ve designed to easily allow people to enter their details which will connect to your database in your email marketing platform.
STEP TWO | WHAT TO INCLUDE IN YOUR WELCOME SEQUENCE
Here is an easy guide to help you plan out each email as part of your welcome sequence. The secret here is to make this your own and get creative to make sure that your welcome sequence aligns with your brand and unique customer experience.
- Email #1 | Welcome the new subscriber, deliver your freebie & steps on how to use it
- Email #2 | Introduce your brand & what sets you apart
- Email #3 | Deliver a value focused piece of content (E.g. Blog post, podcast or video)
- Email #4 | Showcase your offering, share testimonials & include a one-time offer
STEP THREE | IDEAS TO ELEVATE YOUR WELCOME SEQUENCE
One quick idea to get you started is to personalise your subject lines - as according to Campaign Monitor, emails with personalised subject lines are 26% more likely to be opened. Which is huge!
The next idea is to have a goal for your welcome sequence. Your goal could be to convert subscribers into customers or to serve them with really awesome content that will make them stick around to be part of your newsletter list.
Knowing the goal for your welcome sequence will help you understand how successful it is and if it needs tweaking over time.
Now for the lucky last idea which is to remember that new subscribers are most engaged within 48 hours of joining your list so make sure that your first two emails are delivered within this time frame to make the most of your stand out welcome sequence.