Unlock the potential of your business with the perfect blend of data-driven marketing and creativity that captures the essence of your brand.


Hi! I'm
Alicia Penhorwood

Founder & Director

With over a decade of experience in the PR & Marketing industry I’ve had the opportunity to work alongside leading brands globally to help them amplify their message through PR, create an impact with meaningful content and gain clarity through strategy.

Lauren & Genevieve of Walter G Textiles

Walter G is an Australian-owned boutique textile house founded in 2012 by Lauren Emerson and Genevieve Hewson. Channelling the relaxed vibe of coastal living, through pattern, fresh colour, texture and nostalgia - Walter G's textiles are sought after internationally.

Rachelle Saevil of Saevil Row

Saevil Row is a bespoke branding and web design studio founded by Rachelle Saevil. Through insightful thinking and thoughtful design, the Saevil Row team create iconic brands that evoke impact and reach new territories.

Gina Buber of Up To The Beat

Gina Buber has built a global community where she motivates women to jump into joy with their movement and find flexibility with their food using her fun approach to fitness.

Gina helps people take small steps to achieve big change on their health and weight loss journey.


We do things a little differently

Our approach when working with our private clients is quality over quantity. We open up exclusive spaces each year for aligned clients to have us implement and elevate their Marketing & PR. If this sounds like what you're looking for then let's connect.

& Strategy

What they’re saying

"I've been meaning to work with Alicia for a long time and can say with absolute confidence that my Marketing Strategy session was well worth the investment. Her knowledge & support is second to none; I love that I've learned a lot in the process and feel empowered to execute the ideas in-house. Thank you Alicia for helping me forge a pathway forward. "
- Lauren Hung, The Blackline Bottega
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