Influencer marketing has the power to amplify your online presence, showcase your offering to your dream audience and increase your sales within a short amount of time. That’s if it’s done right!

To demystify the world of influencer marketing so that you can see if it’s the right fit for your brand we’ve pulled together our insider tips and tricks.

SELECTING THE RIGHT INFLUENCERS

When it comes to selecting influencers to collaborate with it’s important to carefully consider their own brand and audience. Ask yourself whether they are aligned with your business values and aesthetic? Would they use your product or service themselves? Is their audience the right target market? If you’re answering yes to these questions then you’ve probably found an influencer who’s the right fit.

WRITING THE PERFECT PITCH

Now that you’ve found the right influencer, it’s time to craft a pitch that will help them to see the mutual benefits in a collaboration with your business. When writing your pitch, keep it short and simple and don’t forget to highlight the value that you can bring to them. Coming up with an interesting collaboration together is also a great way to ensure your collaboration will be impactful and feel authentic across both audiences.

CREATING MUTUAL BENEFITS

When crafting the vision for your collaboration it’s important to create value for everyone involved. This will not only help you create a successful campaign but it will also allow you to build long-lasting relationships for future collaborations.

TRACK YOUR RESULTS

This is one of the most important aspects of the collaboration so that you can gain a clear insight into what works best for your brand. If you’ve organised a social media collaboration then make sure you take a look at your insight stats on Instagram and Facebook to see if you received an increase in website traffic, followers and engagement from the collaboration. Then put these results into a document that you can track for each collaboration to fine tune your strategy and understand the best ways for you to approach influencer marketing in the future.